Blondes Raise More Money

Specifically attractive blondes, or so says a new study at Economics Letters.

Abstract

This study uses a door-to-door fund-raising field experiment to explore the returns to physical appearance on fund-raising success. Interestingly, blonde females earn more on average than brunette counterparts. However, the returns to physical appearance depend critically on the race of a potential donor.

That's by Michael Price at University of Nevada-Reno. A short and sweet paper. It's a randomized field experiment in which the randomization is both on the appearance dimension of the door-to-door fund raiser, and the recipient of the fundraiser. I think the paper is, start to finish, 3 pages long. I'm working on sending a paper to Economics Letters right now, and so may use this paper as my guide.